How much thought do you need to put into choosing your domain name? Is it really that important?
A domain name is akin to an address in the virtual space of the Internet. Most people are familiar with the popular domains of google.com or youtube.com, and in addition users are also familiar to the top-level domains such as .com, .org, or .net. Furthermore, if you pay close enough attention, users can see various sub domains such as mail.google.com, www.google.com, or mail.google.com. Each part of the domain name is important in its own right. If you are looking to learn the answer to the question “how do you buy a domain name?”, you have arrived at the right place. In this article I am going to go over everything you need to know about purchasing a domain name.
Choose a unique name
If you are marketing yourself, ideally you'll be able to use your first and last names (johnsmith.com or janesmith.com). Even if you aren't marketing yourself, it's not a bad idea to register your name as a domain now, in case you want to use it in the future. If you are marketing your business, you should see if your business name (yourbusiness.com) is available.
Using a search engine like Google, search for your proposed blog or website name. Does your search show any sites with similar domain names? If it does, try a different name. Giving your website a name that's similar to other existing sites is the first step to failure. Also, don't choose names that are plural or misspelled versions of existing sites.
Easy to Pronounce
As easy as your domain name rolls off the tips of your fingers, it should roll off the tip of your tongue.
This makes it easier for visitors to share your domain name by word of mouth, and makes it easier for you to share your site with friends and potential customers.
You can test this the same way as with the “spelling”.
Write your domain name on a piece of paper and ask 10 people to pronounce it. If more than a few people struggle to pronounce it, you should simplify it.
Here’s what to keep in mind: You want your domain name to be passed along easily by you and others. And the only way for that to be possible is if it’s 1) easy to spell and 2) easy to pronounce.



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